Hindustan TimesLocation: Airoli, Mumbai
Size: 50,000 Sq. Ft.
Our first industrial project the printing press for Hindustan Times was conceived to accentuate the process of the printing press where the function of the building defines its form.
The planning was driven by the function and the concept was derived from free press. A dynamic form was used to emphasize modern industrial design.
The challenge was to generate a feeling of belonging and identity for the employees of the press. To do so the colour scheme was chosen keeping the brand colours of Hindustan Times in mind. Thus the project was designed by using blue, red and grey colours.
Due to the heavy machinery a voluminous shell was created inside. To give scale to the space along the inside, Hindustan Times themed strip ran at the eye level.
The building’s glass facade allows the visitors to see the modern machine and creates a feeling of free press in their minds.